K_Fuzzy front end research_L.png

Insight-led Innovation


Design research is the core of everything we do.

It's A starting point from which WE CAN make informed decisions.

Design Research activities involve:

  • Stakeholder interviews
  • Surveys
  • Research immersion workshops
  • Ethnography
  • Sensor-based studies
  • Culture probes
  • Future trends research/era analysis
  • Customer journey maps
  • Service blueprints/process maps
  • Analysis/synthesis workshops
  • Co-creation workshops