Strengthen human-centricity in a legacy brand and explore future product opportunities
PROJECT CONTEXT
Our client, a Fortune 500 company that manufactures home and lawn care products, wanted to bring a human-centered lens to their new product exploration. They were looking for inspiration to explore future concepts to meet their new consumers' needs in North America and speed up the innovation process.
client Challenge
How can we bring a human-centered lens to new product exploration?
PROJECT SET UP
Client Profile
Fortune 500 home & lawn care product manufacturer
Industry
Manufacturing
Time-frame
4-week exploration cycles, Ongoing
Khoj Lab Team
Design Strategists
Design Researchers
Communication Specialist
Client Team
Sr. Director Research & Development
Senior Industrial Designer
Services Provided
Problem Reframing
Global Market Research
Social Mining
Exploration & Ideation
Low Fidelity Prototyping
Storyboarding Use Cases
METHODS USED
Market Research
Product Prototyping
Brainstorming Ideas
Visualization & Storyboarding
40
hrs
Secondary Research
4-
week
Exploration Sprints
Mapping customer journey based on the 5 E model
KHOJLAB APPROACH
A Structured Agile “Prototype To Learn” Process
We created a structured and agile “prototype-to-learn” approach to the project that involved carrying out global market research, followed by ideation, prototyping, and user journey mapping in a 4-week exploration cycle. Our focus was on reframing how the organization thinks about its product categories. We brought inspiration from adjacent categories in the market, a global scan of products, and mapping the story of the product’s role in solving a customer’s problem to help our client develop a user-centered lens for new product development.
Simulation of product usage scenario through role-playing videos
Impact/Outcome
A human-centered design lens to better define new offerings in the lawn & garden category
We provided a human-centered design lens to better define new offerings in the home & garden category. We were able to engage with the organization to broaden their thinking regarding new product ideas while speeding up their innovation process. The client will continue to iterate on our initial exploratory ideas by working across their organization to test and validate ideas with consumers.
Storyboarding use case scenarios to help the client understand how the product could be used and stored in homes
Let’s Collaborate
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