We offer a comprehensive suite of research and strategic design solutions.

project services

We partner with organizations on projects of all sizes, from addressing inefficiencies to exploring new, high-risk opportunities. Our services use research, frameworks, and design tools to uncover fresh ideas and ensure we solve real problems that matter to users and stakeholders.

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Foresight Research

8-15 weeks

Foresight research is a systematic approach to exploring potential futures by analyzing early signals and emerging trends.

    • Enable leaders to anticipate change

    • Inform long-term strategic decisions 

    • Prepare more effectively for uncertainty

    • Proactively shape their future direction.

  • Define the Central Question

    Secondary Research

    Expert Interviews

    STEEP Analysis

    Implication Workshops

    Define Propositions

    Co-creation Workshops.

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Foundational Research

12-20 weeks

An in-depth, exploratory study [B2B2C] aimed at uncovering users, stakeholders, and organizations' needs, motivations, and challenges to inform future strategy.

    • Deepen understanding of core concepts

    • Build empathy with users and stakeholders

    • Guide feature and innovation prioritization

    • Provide frameworks for easy implementation

    • Inform long-term business and design strategies

  • Secondary Research

    Quantitative Surveys 

    Interviews

    Stakeholder Ecosystem

    Competitive Landscape

    Activity Maps

    Journaling

    Time-lapse + Self-documentation

    On-site visits

    Observations/Intercepts


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Market Research

6-8 weeks

The process of gathering, analyzing, and interpreting information about a market, including data about potential customers, competitors, and industry trends.

    • Refine and strengthen the value proposition

    • Provide deep insights into the target audience

    • Evaluate the potential success of new products or services

    • Illuminate the competitive landscape and emerging market trends

    • Enable data-driven, informed business decisions

  • Secondary Research

    Competitive Landscape

    Analagous Research

    Quantitative Surveys 

    Interviews

    Focus groups

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Ideation Sprints

1-4 weeks

A fast-paced, structured process designed to generate multiple potential solutions to a specific business challenge within a short period of time.

    • Rapidly generate and assess a diverse set of ideas.

    • Quickly validate concepts through low-cost prototyping and testing.

    • Save costs, speed up time to market, and create more user-focused solutions.

    • Achieve stronger business results.

  • Secondary Research

    On-site ethnography

    Brainstorming

    Sketching/Concepting

    Prototyping

    Storyboarding

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Product Research

6-12 weeks

Understanding the end-to-end user experience of a product or a service to inform the development, improvement, or launch. 

    • Ensure the product meets customer needs, aligns with market trends, and stands out from competitors.

    • Test and validate product ideas before significant investments

    • Evaluate and refine product features, pricing, and packaging

    • Gather feedback for future enhancements

  • Quantitative Surveys 

    Interviews

    Activity Maps

    Journaling

    Time-lapse + Self-documentation

    On-site visits

    Observations/Intercepts

    Focus groups

    A/B testing

Human-AI Strategy

4 weeks

Everyone is deploying AI. Almost no one has a strategy for it. We help leadership teams build one.

    • Clarity on where AI belongs before you build

    • Protect tacit knowledge, competitors are quietly losing.

    • Surface the blind spots in how your organization actually works.

    • A roadmap designed to adapt, not just execute

  • Leadership Surveys 

    Interviews

    Value-chain [flow] mapping

    Human-AI Decision Tool

    Prioritization Matrix

    Deployment Roadmap

Internal capability services

We provide tailored support to stakeholders and their teams, helping them effectively navigate organizational structures through intentional design.

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how we integrate

  • Pain Point: Lack of a holistic view leads to confusion and inefficiencies.


    Action: Develop a comprehensive systems map to guide strategic decisions.

  • Pain Point: Difficulty in prioritization of investments


    Action: Conduct a thorough analysis to identify key areas for investment based on customer feedback.

  • Pain Point: Uncertainty about how to improve and where to look for new growth opportunities to explore.


    Action: Conduct market research and customer feedback sessions to identify new areas for improvement and potential growth.

  • Pain Point: Difficulty in strengthening relationships with B2B customers.

    Action: Engage in recurring touchpoints with B2B customers to understand their challenges and provide solutions.


Pain points we’ve helped organizations overcome.

  • Pain Point: Inability to engage in conversations about future needs, causing vulnerability to disruptions.

    Action: Develop a proactive, future-focused strategy by staying updated on industry trends and conducting foresight analysis.

  • Pain Point: Distant from end-users and a lack of understanding of their needs.


    Action: Conduct regular user research to understand end-user needs better and implement customer feedback mechanisms.

  • Pain Point: Sales and marketing efforts fall short due to a lack of impactful outcome-based selling tools.


    Action: Gain in-depth insights into specific customer segments and customize your sales and marketing approaches to effectively address their unique needs.

  • Pain Point: Limited understanding of customers in an unfamiliar market can result in poorly aligned products and inefficient use of resources.

    Action: Perform focused market research to clearly identify the target customer and uncover their motivations and needs.

Not sure what type of research is relevant for you?

Connect with us

client testimonials

  • “The Khoj Lab team took a holistic approach and engaged our key stakeholders every step of the way. They recommended design frameworks that will live on and influence far beyond these projects.”

    — Director, UX Research, Travel Tech

  • "Khoj Lab stood out from the competition at the start, asking questions that showed they thoroughly read the brief and did background research before we met. They suggested new ways of doing things that yielded impactful and actionable results. Thanks to Shilpi and the team!"

    — Director, Product Marketing, Travel Tech

  • "The Khoj team is knowledgable and methodical. They worked with our internal team to dive deep into research, share information through presentations and workshops, and created artefacts that we've been able to share broadly to build empathy for the audiences we serve."

    — Product Manager, Furniture Manufacturing

  • "I enjoyed the process Khoj Lab took to check in regularly with us to ensure the research was heading in the right direction. It enables me to learn insights as the process unfolds instead of having to wait all the way to the end of the project."

    — Director, Product Marketing, Travel Tech

  • "The team engaged in detailed and frequent communication, handled our high-value partners carefully. The final presentation was extremely well-delivered. I appreciated how the team considered our feedback and revamped many of the slides just a few days before."

    — Director, Product Marketing, Travel Tech

  • "This research provided a great foundation to rethink the product experience from end-to-end and identify ways to make it more appealing, accessible and valuable for a wider range of consumers. The recommendations outlined provide a solid roadmap to explore new opportunities in the near future."

    — Senior Product User Experience Design Leader, Manufacturing

  • “It was an amazing experience collaborating with Khoj Lab team on several research projects we engaged them in to inform one of our fastest growing workstreams. They take a holistic approach and engaged our key stakeholders every step of the way. The outcomes of the project included eco-system diagrams, Journey maps, customer mind sets and more. These frameworks will live on and influence far beyond these projects.”

    — Director, User Experience Design, Travel Tech

  • "Khoj Lab has been a great partner in working with us to facilitate co-creative relationships with our clients. They are highly dedicated and responsive and were great collaborators under time pressure."

    — Senior Vice President, Analytic Solutions and Insights

  • "Partnering with Khoj Lab was great because the team was passionate about the subject matter we need to dig into. They are able to build context quickly and bring an informed energy to interviews, brainstorms, and presentations. Whether we have months or a few weeks to prep the project, the results are always consistent, high quality, and receive great reviews from cross functional partners."

    — Senior Product Leader, Education Tech

  • "Kohj Lab is expert in providing valuable, actionable research on-time that is easy to share with fellow stakeholders. They are focused on providing insights that help you drive your objectives forward."

    — Director, Product Marketing, Travel Tech

CLIENT projects

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