A contract and residential furniture manufacturer was increasing its focus on supporting its growing home furnishing brands. They wanted to understand changing user needs at home from many cultural contexts to inform their product, marketing, and strategy work.

A virtual-tutoring service provider wanted to understand the stakeholders in their product ecosystem, their pain points, critical needs, and overall experience with their product so that they could shift from tutoring for individual learners to tutoring for organizations.

An online B2B Travel platform & service provider wanted to build empathy with their Travel Agent customers to inform and prioritize their product development roadmap and gain a competitive advantage over other providers.

A manufacturer of bath products aimed to inspire future innovations in the digital shower industry. They sought a comprehensive understanding of the entire user journey, from discovery and purchase to usage and repair. Their goal was to explore the various nuances, styles, motivations, frustrations, and aspirations that users experience throughout this journey.