Our work supports decision-makers to find ‘new value’, empowering them to innovate more confidently.
The Chicago Migrant Crisis: Welcoming New Arrivals to Chicago
In early 2024, the Khoj Lab team, in collaboration with the Institute of Design (ID) at Illinois Tech, launched a project to address the migrant "crisis" in Chicago using a design-led systems perspective. Since Aug 2022, over 35k migrants, primarily from Venezuela, arrived in Chicago, with over 13k living in city shelters as of Jan 2024. The city spent $255M on support in 2023 but faced significant challenges, including a 69% voter disapproval rate regarding the crisis management and tensions in disinvested Black and brown communities.
Turning Digital Ambition into Measurable Impact through Agile Transformation & Customer-Centric Experience Design
An automotive terminal facility sought to modernize and optimize its vehicle inspection process, improving both customer experience and internal operational efficiency. The Smart Automotive Terminal application was developed collaboratively by a technology provider and a rail operator to enable real-time vehicle inspections, data collection, and streamlined workflows for vehicles categorized as cleared, damaged, or routed for repair.
Reimagining Meeting Rooms: Stakeholder-Driven Strategies for Adaptive Workspaces
A leading furniture manufacturer’s R&D Design Studio set out to reimagine the future of collaborative meeting rooms—spaces that can flexibly support diverse use cases while fostering teamwork, improving client engagement, and enabling adaptability. Through a structured, human-centered design approach, our team partnered with the client to design and facilitate a co-creation workshop with their key corporate stakeholders, enabling the programming and conceptualization of a future-focused space that directly informed the design brief.
Elevate quality to a culture of excellence to drive service innovation
An American quality certification company sought to redefine quality as a culture of excellence, leveraging this reframe to introduce a new service to their customer organizations.
Integrating future thinking to transform customer engagement through collaborative innovation
A 90-year-old event management company, wanted to introduce a new way of engaging customers to be viewed as innovative thought leaders and partners in event creation.
Optimize post-acquisition customer experience and internal operations through Lean, Agile, and Design Thinking
An industrial digital company sought to enhance customer experience by developing a strategy for customer feedback and streamlining innovation.
From insight to innovation – how workspace collaboration research drove a successful product launch
An office furniture manufacturer sought to research the concept of collaboration in workspaces to support a new product portfolio launch.
Redefine a lab furniture brand’s voice & market presence through customer-centric strategy
A laboratory furniture company, was being misinterpreted by its market and needed to rethink its brand’s positioning, communication strategy, and personality by understanding its customers and their essential needs.
Shape the future of home living – how global user insights guided a furniture brand’s growth strategy
A contract and residential furniture manufacturer was increasing its focus on supporting its growing home furnishing brands. They wanted to understand changing user needs at home from many cultural contexts to inform their product, marketing, and strategy work.
Transform virtual tutoring into an enterprise solution with stakeholder-centered strategy
A virtual-tutoring service provider wanted to understand the stakeholders in their product ecosystem, their pain points, critical needs, and overall experience with their product so that they could shift from tutoring for individual learners to tutoring for organizations.
Build a more competitive B2B travel platform by putting travel agents first
An online B2B Travel platform & service provider wanted to build empathy with their Travel Agent customers to inform and prioritize their product development roadmap and gain a competitive advantage over other providers.
Drive the next-gen digital showers product strategy by deeply understanding users
A manufacturer of bath products aimed to inspire future innovations in the digital shower industry. They sought a comprehensive understanding of the entire user journey, from discovery and purchase to usage and repair. Their goal was to explore the various nuances, styles, motivations, frustrations, and aspirations that users experience throughout this journey.