“We believe that a new method will inspire us and take us to new places.”

— Khoj Lab

Our process informs action at every step.

We achieve 100% buy-in by engaging stakeholders with accessible, relatable, and believable data.

A colored chart illustrating the process of understanding and integrating information, from understanding context and researching to building empathy, finding patterns, and articulating, with corresponding stages of initiating, immersing, interpreting, and illuminating.

Research Methods

We approach learning in various methods, protocols and communication set-ups, we keep our clients close to the raw data at all times.

A woman and a man reviewing a large document laid out on a table, with the woman pointing at it and the man looking down at the paper.

In-home visits

Virtual interviews

Digital diary entries

silent observations

desk research

surveys

Design Methods

Design Methods make the learning process more visual, engaging and playful for all those involved - to provoke, inspire and be useful to take quick action.

People gathered around a wooden table discussing documents and a large chart or diagram.

user personas

stakeholder mapping

ecosystem maps

value webs

behavioral modes

archetypes

prioritization matrix

decision-making tree

semantic differentials

SERVICE BLUEPRINT

JOURNEY MAPS

Communication

Beyond communicating insights, we aim to develop relatable content and engage the right people, at the right time, in the right context.

People gathered around a table reviewing large documents and papers, with sticky notes and notepads, engaged in a discussion or planning session.

video narratives

presentations

prototypes

storyboards

role playing

VISUAL MAPS

AT OUR CORE

We seek innovation
effectiveness

Stakeholder-centric

We put stakeholders at the heart of innovation, actively engaging them to understand needs, align goals, and co-create impactful solutions.

Purpose-Driven

We ensure every innovation is guided by a clear, meaningful goal that creates a positive and lasting human impact.

Lean

We streamline processes and minimize waste, focusing on efficient innovation that delivers precisely what customers need.

Connected

By linking seemingly unrelated elements and breaking down silos, we accelerate the flow of ideas, and achieve unified, impactful outcomes.

Systemic

We embrace complexity and take a holistic approach for sustainable, organization-wide innovation.

Imagine research that delivers more with less.

Discover lean methods with us. Let’s chat.