Redefine account strategy through co-innovation and future thinking
PROJECT CONTEXT
Our client, an event management contractor, wanted to introduce a new way of engaging customers to be viewed as innovative thought leaders and partners in event creation.
client testimonial
"Khoj Lab has been a great partner in working with us to facilitate co-creative relationships with our clients. They are highly dedicated and responsive and were great collaborators under time pressure."
- Senior Vice President, Analytic Solutions and Insights
client Challenge
How can we introduce a consultative way of selling offerings that engage customers?
PROJECT SET UP
Client
A 90 year old Event Management Company
Industry
Commercial Services
Time-frame
8 Weeks
Khoj Lab Team
Design Strategist
Design Researcher
Communication Designer
Client Team
Senior Vice President, Analytic Solutions and Insights
Senior Leadership Team
Services Provided
Primary Research
Futures Research
Workshop Design & Facilitation
METHODS USED
Internal Leadership Interviews
Future Insights Development
Co-creation Workshop
60
hrs
Secondary Research
20
hrs
Expert Interviews
We Introduced a new consultative way of selling their offerings to clients.
KHOJLAB APPROACH
Used future thinking to create tools for client and customer engagement
We conducted stakeholder interviews on the future of retail, collected and synthesized these insights, and used them to create tools useful to engage clients and facilitate customer interaction. We brought design-thinking methods into co-innovation workshops that facilitated interaction and co-creation with the company's clients.
Prioritization exercise during the workshop
Impact/Outcome
A framework to introduce new client offerings in event consulting.
By integrating a futures-thinking approach with design thinking methods in co-innovation workshops, we provided the company with a framework that could be reproduced in discussions with other clients and would help them improve and introduce a new consultative way of selling their offerings to clients.
Customer Journey mapping exercise to map the five stages of event experience in the future
Let’s Collaborate
On your next innovation project
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