Cross-cultural remote research and evaluation of user experience to support agile development.
PROJECT CONTEXT
Our client, the developers of leading Internet-related applications working out of Taiwan, wanted to pilot a scenario where they can conduct Usability Testing remotely with research participants around the globe at a quick turnaround to support their ongoing agile product development.
client Challenge
How can we conduct low-investment virtual usability testing in an agile manner?
PROJECT SET UP
Client
A leading internet application developer
Industry
Software
Time-frame
4 Weeks
Khoj Lab Team
Design Strategist
Design Researchers
Cultural Translator
Client Team
Senior User Experience Researchers
Design Strategist Senior Product Designer
Services Provided
Research Participant Recruiting
On- Site User Research
Research Facilitation
Research Documentation
METHODS USED
Documentation
Analysis & Synthesis
Recruiting
30
hrs
Primary Research
40
hrs
Research Design and Planning
Our quick temporary setup helped the client to conduct usability testing in the span of a week.
KHOJLAB APPROACH
Creating a usability testing lab within a co-working space
We created a usability testing lab within a co-working space, researched and ensured a proper setup of conferencing tools, and fine-tuned the company’s selection criteria for participants. Throughout the testing process, we also provided cultural facilitation to help the client better understand the needs of the Indian consumer market and translate these into their platform for testing with participants.
We ensured a proper setup of conferencing tools, and fine-tuned the company’s selection criteria for participants.
Impact/Outcome
An insight into the Indian market for better application development
Our quick temporary setup helped the client to conduct usability testing in the span of a week. They could iterate and receive instantaneous feedback on their new application with low investments through virtual conferencing tools. They were also able to develop a much better understanding of the Indian consumer market and modify the application's design accordingly.
Throughout the testing process, we also provided cultural facilitation to help the client better understand the needs of the Indian consumer market
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