Our work supports decision-makers to find ‘new value’, empowering them to innovate more confidently.
Shape the future of home living – how global user insights guided a furniture brand’s growth strategy
A contract and residential furniture manufacturer was increasing its focus on supporting its growing home furnishing brands. They wanted to understand changing user needs at home from many cultural contexts to inform their product, marketing, and strategy work.
Drive the next-gen digital showers product strategy by deeply understanding users
A manufacturer of bath products aimed to inspire future innovations in the digital shower industry. They sought a comprehensive understanding of the entire user journey, from discovery and purchase to usage and repair. Their goal was to explore the various nuances, styles, motivations, frustrations, and aspirations that users experience throughout this journey.