Our work supports decision-makers to find ‘new value’, empowering them to innovate more confidently.
Shape the future of home living – how global user insights guided a furniture brand’s growth strategy
A contract and residential furniture manufacturer was increasing its focus on supporting its growing home furnishing brands. They wanted to understand changing user needs at home from many cultural contexts to inform their product, marketing, and strategy work.
Transform virtual tutoring into an enterprise solution with stakeholder-centered strategy
A virtual-tutoring service provider wanted to understand the stakeholders in their product ecosystem, their pain points, critical needs, and overall experience with their product so that they could shift from tutoring for individual learners to tutoring for organizations.