Tackling the Hard Part of Innovation Through Implementation Effectiveness
In today’s context, innovation is a different beast altogether! To stay in the competition, organizations must innovate continuously, which means moving robust ideas through the innovation pipeline faster and more effectively while never losing sight of the context and needs of the customer.
Over the last 15 years, the acquisition of design agencies has undoubtedly accelerated the effort to push in-house innovation capabilities and promote innovation at scale. Organizations have been streamlining their innovation processes for over a decade using Lean Startup, Agile, and Design thinking. While these methods work, we often see new problems cropping up, only to slow down the process. What are these problems? How do they appear? And what do they look like? Even though design talent can be exceptional at imagining ideas for the future, organizations often overlook investing in skills that can effectively help navigate the flow of ideas through the innovation pipeline.
To fully understand this, let’s explore what it means to realize “innovation effectiveness” for your organization.
Innovation effectiveness refers to benefits an organization receives from its implementation of a given innovation (e.g., improvements in profitability, productivity, customer service, and employee morale).
Now, let’s simplify the path to innovation effectiveness in four steps,
First, Go beyond ‘Idea generation’ to ensure effective implementation of ideas.
Second, Use implementation effectiveness to drive innovation effectiveness.
Third, Identify implementation barriers that cause innovation bottlenecks.
Fourth, Deal with bottlenecks — Find the right talent to sustain implementation effectiveness from within your organization.
Read the full article on Medium for an explanation on all four steps in detail >>