Our work supports decision-makers to find ‘new value’, empowering them to innovate more confidently.
Reimagining Meeting Rooms: Stakeholder-Driven Strategies for Adaptive Workspaces
A leading furniture manufacturer’s R&D Design Studio set out to reimagine the future of collaborative meeting rooms—spaces that can flexibly support diverse use cases while fostering teamwork, improving client engagement, and enabling adaptability. Through a structured, human-centered design approach, our team partnered with the client to design and facilitate a co-creation workshop with their key corporate stakeholders, enabling the programming and conceptualization of a future-focused space that directly informed the design brief.
Integrating future thinking to transform customer engagement through collaborative innovation
A 90-year-old event management company, wanted to introduce a new way of engaging customers to be viewed as innovative thought leaders and partners in event creation.
Shape the future of home living – how global user insights guided a furniture brand’s growth strategy
A contract and residential furniture manufacturer was increasing its focus on supporting its growing home furnishing brands. They wanted to understand changing user needs at home from many cultural contexts to inform their product, marketing, and strategy work.
Drive the next-gen digital showers product strategy by deeply understanding users
A manufacturer of bath products aimed to inspire future innovations in the digital shower industry. They sought a comprehensive understanding of the entire user journey, from discovery and purchase to usage and repair. Their goal was to explore the various nuances, styles, motivations, frustrations, and aspirations that users experience throughout this journey.