Our work supports decision-makers to find ‘new value’, empowering them to innovate more confidently.

Elevate quality to a culture of excellence to drive service innovation
An American quality certification company sought to redefine quality as a culture of excellence, leveraging this reframe to introduce a new service to their customer organizations.

Redefine customer engagement through co-innovation and future thinking
A 90-year-old event management company, wanted to introduce a new way of engaging customers to be viewed as innovative thought leaders and partners in event creation.

Build a more competitive B2B travel platform by putting travel agents first
An online B2B Travel platform & service provider wanted to build empathy with their Travel Agent customers to inform and prioritize their product development roadmap and gain a competitive advantage over other providers.