Our work supports decision-makers to find ‘new value’, empowering them to innovate more confidently.
Elevate quality to a culture of excellence to drive service innovation
An American quality certification company sought to redefine quality as a culture of excellence, leveraging this reframe to introduce a new service to their customer organizations.
Optimize post-acquisition customer experience and internal operations through Lean, Agile, and Design Thinking
An industrial digital company sought to enhance customer experience by developing a strategy for customer feedback and streamlining innovation.
From insight to innovation – how workspace collaboration research drove a successful product launch
An office furniture manufacturer sought to research the concept of collaboration in workspaces to support a new product portfolio launch.
Shape the future of home living – how global user insights guided a furniture brand’s growth strategy
A contract and residential furniture manufacturer was increasing its focus on supporting its growing home furnishing brands. They wanted to understand changing user needs at home from many cultural contexts to inform their product, marketing, and strategy work.
Transform virtual tutoring into an enterprise solution with stakeholder-centered strategy
A virtual-tutoring service provider wanted to understand the stakeholders in their product ecosystem, their pain points, critical needs, and overall experience with their product so that they could shift from tutoring for individual learners to tutoring for organizations.
Build a more competitive B2B travel platform by putting travel agents first
An online B2B Travel platform & service provider wanted to build empathy with their Travel Agent customers to inform and prioritize their product development roadmap and gain a competitive advantage over other providers.
Drive the next-gen digital showers product strategy by deeply understanding users
A manufacturer of bath products aimed to inspire future innovations in the digital shower industry. They sought a comprehensive understanding of the entire user journey, from discovery and purchase to usage and repair. Their goal was to explore the various nuances, styles, motivations, frustrations, and aspirations that users experience throughout this journey.