Our work supports decision-makers to find ‘new value’, empowering them to innovate more confidently.
Optimize post-acquisition customer experience and internal operations through Lean, Agile, and Design Thinking
An industrial digital company sought to enhance customer experience by developing a strategy for customer feedback and streamlining innovation.
Redefine a lab furniture brand’s voice & market presence through customer-centric strategy
A laboratory furniture company, was being misinterpreted by its market and needed to rethink its brand’s positioning, communication strategy, and personality by understanding its customers and their essential needs.
Build a more competitive B2B travel platform by putting travel agents first
An online B2B Travel platform & service provider wanted to build empathy with their Travel Agent customers to inform and prioritize their product development roadmap and gain a competitive advantage over other providers.
Drive the next-gen digital showers product strategy by deeply understanding users
A manufacturer of bath products aimed to inspire future innovations in the digital shower industry. They sought a comprehensive understanding of the entire user journey, from discovery and purchase to usage and repair. Their goal was to explore the various nuances, styles, motivations, frustrations, and aspirations that users experience throughout this journey.